“In order to get more reviews, you’ll need to make it as easy as possible for customers to review your business,” explains John McHugh, president of Brainstorm Studio, a Melville-based digital marketing firm. For one, make sure you complete your business profiles on review websites such as Google+, Yelp and TripAdvisor, he notes. The more professional it looks, the more likely a consumer is to post a review, he says. Place links to review sites from your company websites, he adds. Yelp and other sites will give you a badge to place on your website, says McHugh. Also, ask for reviews soon after the transaction, he notes. People are more likely to respond the same day or next day, rather than weeks later.
This article has been curated from Small Business: monitoring online reviews
That means a customer who walks into his shop can’t purchase any of the briefcases and satchels on display. They are just samples; everything must be custom ordered. “I am building my reputation one on one,” Marcellino said. “My brand is never going to get built if I come out of the gate mass-producing.” Another challenge is building a workforce. He has two part-time assistants and is working on bumping up production by training three apprentices in the studio adjoining the shop.
This article has been curated from Leather goods maker expands from online to brick and mortar